BTME - Business and Technology Management in Europe (Summer School, June 21st until July 8th, 2009)

Diary

  • Sunday, June 21st
    by Chriser
    Day 1

    Our arrival

    After arriving in Strasbourg Central Station at different times, we met in the lobby of the hostel to head to the restaurant where we ate "tarte flambée" and were introduced to the other students.
    Furthermore the 21st June 2009 was a special day in Strasbourg, because there was the "fête de la musique". It was great, there were stages everywhere in Strasbourg where musicians and bands were playing. The people were dancing in the streets. It was a famous party, despite of the rainy weather. Because of the journey to Strasbourg the whole group was very tired in the evening; so we decided to go back to the hostel to get some sleep.
  • Monday, June 22nd
    by chahnke
    Day 2

    Welcome at the IUT

    At 9 am we were welcomed by Cathie-Anne Schneider at the IUT Strasbourg. She gave us a small summary about the week’s program and provided us all important information for our stay. The lecturers from the participating countries introduced themselves and told us about their projects at the Summer School. Afterwards it was time for us to start with our own practical work. In a crash course we were taught the basics of the French language. The students from Strasbourg did their best to make us rem...
  • Tuesday, June 23rd
    by Dominik
    Day 3

    The sun has just arrived

    Our first session at the IUT today was held by our exclusive Romanian tutor Christina Segal. By discussing project management related topics, for the first part of today we focused on the differences between leaders and managers of a company. Besides being taught of their diverse tasks we also learned that we should all have the basic skills of a manager as most of us are educated for this kind of career.

    For the second lecture held by Jean Martin, we regarded the different roles of the project...
  • Wednesday, June 24th
    by ManuelRoth
    Day 4

    The corporate visits in France

    Today we had our first corporate visits. The automotive group had to get up early because their bus left at 7:45. The IT and the brewery group started at 8:45 at the IUT.

    The automotive group went to Peugeot, which has about 10.000 employees and is the biggest employer in this region. It took one and a half hour to get there. After the arrival we watched a video about car painting. Then we got a bus tour through “Peugeot City” and went to the production area. After that we visited the “muséee ......
  • Thursday, June 25th
    by chahnke
    Day 5

    Cultural experiences

    The schedule had only considered one topic: A lecture held by Leilani Baumanis (USA), Mehmet Yahyagil (Turkey) and Ayşe Begüm Ötken (Turkey) with the title “Cultural value systems and their influence on business strategies”, which gave us lot of information about the characteristics of different societies. They taught us about the theories of Geert Hofsted and Shalom Schwartz. The session, which consisted of three blocks, also included various group discussions. In our multicultural groups we ha....
  • Friday, June 26th
    by Robert
    Day 6

    Au revoir la France, Willkommen in Deutschland

    We finished our stay in Strasbourg and went to Germany to enjoy our second location of the seminar. The first challenge of the day was to carry our luggage into the elevator and afterwards to the baggage room in our hostel.

    When we had mastered this with success, we visited the European Parliament in Strasbourg as our last highlight in France. During our last hour in France we reflected our impressions of Strasbourg and our today's quite interesting visit while having lunch at the “Parc de l'Or...
  • Saturday, June 27th
    by ManuelRoth
    Day 7

    Start of Business Simulation

    Today we started with our business simulation. We met at 8:45 a.m. at the Corporate State University. We were divided into two groups which presented different markets. Each group got a short overview how the simulation will work and what we had to do.

    In every market there were five companies that produce copiers. Every company had different starting conditions. At every company five to six students acted as executive board. First, to be able to master the challenges of our business every par...
  • Sunday, June 28th
    by Daniel
    Day 8

    Cultural event: Trip to Heidelberg

    The second week of the BTME Summer School began with a trip to Heidelberg. Three guides showed us the city and the famous castle. Therefore we had to climb up the 300 stairs from the valley to the top of the mountain, where the castle was located. We were guided through the whole complex of buildings with its fascinating ruins, parks and views on the city of Heidelberg.

    After the tour we had some leisure time and the opportunity to explore the city on our own.
    Finally we met for dinner in a typ...
  • Monday, June 29th
    by Jessica
    Day 9

    The day of the corporate visits

    This day started very sunny. Before we visited the German companies we heard an interesting lecture about intercultural communication from Dr. Magdalena Paleczny-Zapp who not only has theoretical but also lots of practical experiences in this area. During the lecture we found some links to the lecture we heard in France about cultural experiences.

    After the lunch we visited the German companies in the three different branches: SAP (IT), Porsche (automotive) and Alpirsbacher Klosterbräu (brewery...
  • Tuesday, June 30th
    by Katharina
    Day 10

    Period 2 and 3 in Business Simulation

    At day ten, the students awaited eagerly the results from the first period. Some groups were very happy about the results, some groups probably not that much. Afterwards, the tutors gave the participants important information about the 2nd period. The students had to decide, if they want to develop a new product or enter a second market.

    After the lunch in the cafeteria with Chinese food, the participants got the results of the 2nd period. One interesting result was that in the blue market the ...
  • Wednesday, July 1st
    by chahnke
    Day 11

    Finishing Business

    Day eleven of Summer School was the last day of the Business Simulation. In the morning the companies of the red and the blue market came together to get the results of the third period. Afterwards the last period started and the students had two last hours to reach their strategic goals and make their companies successful. The first three periods brought a lot of interesting results but even if a company did well in these periods the game was still open.

    At 12 o’clock the last decisions had t...
  • Thursday, July 2nd
    by Dominik
    Day 12

    Auf Wiedersehen Deutschland, Welcome in England

    The students finished their stay in Karlsruhe and moved to England to enjoy their last station of the seminar.
    After the welfare party, most of the students started a bit tired. First the participants reconsidered the business simulation of the last days and awarded the winning teams.

    After this pleasant start of the day the students did the evaluation of the corporate visits of Tuesday. They already saw some differences between the strategies of the French and the German companies and they lo...
  • Friday, July 3rd
    by ManuelRoth
    Day 13

    Lecture Day

    At day thirteen the students had their first typical English breakfast with sausages, bacon, eggs and baked beans. In the morning the had another lecture with Magda Palecny-Zapp, Leilani Baumanis, Begüm Ötken and Mehmet Yahyagi about cultural value systems. After lunch they had an interesting lecture about globalisation and international HRM. After that the students had some free time before the students had a reception. The head of the Liverpool Hope University welcomed the participants and tol...
  • Saturday, July 4th
    by chahnke
    Day 14

    Business Strategy Development

    On the 15th day of BTME Summer School the students learned about Business Strategy Management. At 9 am Bill Punshon started his lecture about this topic. He told the participants about strategy in general, the key concepts of strategy management and how to formulate strategies. Afterwards the students had group discussions about the importance of strategic management to organizations that contend with change and development and the crucial elements of strategy when focusing on positioning, plann...
  • Sunday, July 5th
    by Dominik
    Day 15

    Cultural event: Trip to Llandudno and Chester

    At day fifteen some sightseeing was scheduled. After an extensive breakfast the participants headed for one and a half hour by coach to Llandudno. Llandudno belongs to Wales, which is the fourth country the students visited during the BTME Summer School. It has about 21,000 habitants and is popular for its seaside. For most of the particpants it was the first time in Wales and so they wandered along the seaside and through the city of Llandudno.

    The second stop was in Chester, which is located ...
  • Monday, July 6th
    by Chriser
    Day 16

    Corporate Visits UK

    At day sixteen the brewery and automotive group met at the entrance of the univerisity at about 9 AM. The IT-Group stayed at the Campus and prepared their presentation due to their corporate visit took place in the afternoon at another brewery.

    The brewery group visited the Marble Brewery in Manchester, which is a very small brewery with about four employees. At first the students asked the owner their questions about the brewery. After the discussion he showed them different parts of the brew...
  • Tuesday, July 7th
    by chahnke
    Day 17

    The Final Day

    Unfortunately all good things come to an end. Tuesday was the last day of the BTME Summer School. And of course the students had to celebrate the last two and a half weeks but before there was still some work left to do. At 10 AM the IT group presented its results of the corporate visits at SAP and Bull IT. Afterwards the automotive group held its presentation about the findings which the group gained at Peugeot Citroën, Porsche and Jaguar Land Rover. After lunch it was up to the brewery group t...

Institut Universitaire de Technologie (IUT) Robert Schuman Strasbourg, France Baden-Wuerttemberg Cooperative State University, Karlsruhe, Germany Liverpool Hope University, UK
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