BTME - Business and Technology Management in Europe (Summer School, June 21st until July 8th, 2009)

Tuesday, June 30th - 1:33pm

The day of the corporate visits

by Jessica
This day started very sunny. Before we visited the German companies we heard an interesting lecture about intercultural communication from Dr. Magdalena Paleczny-Zapp who not only has theoretical but also lots of practical experiences in this area. During the lecture we found some links to the lecture we heard in France about cultural experiences.

After the lunch we visited the German companies in the three different branches: SAP (IT), Porsche (automotive) and Alpirsbacher Klosterbräu (brewery). It was interesting to see the differences between companies we saw in France and the companies in Germany.

Thanks to these companies which showed us their production and answered our questions patiently.

In the evening we relaxed while playing billiard, tabletop football and in resuming the events of the day.


Institut Universitaire de Technologie (IUT) Robert Schuman Strasbourg, France Baden-Wuerttemberg Cooperative State University, Karlsruhe, Germany Liverpool Hope University, UK
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