Goals of the companies in group A
Company A1 wants to increase customer satisfaction by increasing warranty and customer services, following and keeping the strategy for Research and Development and they want to reduce material costs
Company A2 wants to be a mass producer and want to increase the production every year and the share price to 180,00 EUR within four years.
A product ecology of 101 wants to reach Company A3. Also they want to reach an technology index of 105 ant they want to decrease production because of high stocks.
Company A4 wants to increase customer satisfaction by at least 10% in one year, environmental indices by 20% in two years and the capacity by 10% in four years.
Company A5 wants to increase 35% market share within four years, the ecology index by 25%, the production by 30% in 2 years and they want to decreasing attrition by 50%.
Goals of the companies in group B
Company B1 decided to rise their market share with 2% up to the level of 20%. It should be the beginning of becoming a successful premium printing company which is leader in technology and ecology.
Company B2 decided to make their mass production strategy more efficient by decreasing their R&D costs and increasing their advertisements.
Company B3 set as their target to become a market leader by building up a ‘green’ company.
A high customer focus wanted to be offered by company B4. This should be reached by high quality and environmental friendly products.
Last but not least company B5 aimed to increase their financial key indicators to get out of the ‘stuck in the middle’ sector. They also wanted to follow a ‘go green’ strategy.
